Segmentation Types for Shopping Malls: A Brief Glance

Shopping centres have been created all over the world and follow a large number of segmentation types for achieving the right tenant mix of stores and entertainment centres. A sample segmentation type has been given below.

1. Community centres: They sell general merchandise and convenience goods
2. Power centres: They feature category dominant anchor brands along with a few, small tenants
3. Lifestyle centres: They feature the following facilities:
1. Upscale
2. Speciality
3. Entertainment
4. Regional centres: They feature an optimum mix of fashion outlets and general merchandise stores
5. Super-regional centres: They feature general merchandise stores along with fashion outlets
6. Value-retail centres: They are shopping malls that comprise manufacturer’s retail outlets exclusively
7. Entertainment centres: They feature the following facilities:
1. Leisure
2. Tourism
3. Retail

Note: This is one of the many segmentation types that are in place today.