The Acropolis Mall: Where Enchantment Meets Style

Is this not a usual scene every other day in one shopping mall or another?

The large number of people visiting different outlets in shopping malls is a blatant example of the fact that they are vested with an abundance of irresistible shopping options.  

The likes and dislikes of customers are vivid and different; the tenant mix of shopping malls should be formulated to display complete adaptability whatever be the expectations.

On 25th September, Kolkata witnessed the launch of the Acropolis Mall – a 400-cr project of the Merlin Group.

Shri Farhad Hakim, West Bengal Minister for Urban Affairs and Development cutting the ribbon

The launch event in itself spoke of the mall’s ability to provide the best shopping and entertainment options.

The Acropolis Mall provides what people prefer – For all the ‘pundits’ out there, the complete literary worth of this statement is an everyday reality. Some of the products that can be brought from the Acropolis Mall have been given below.

•    Formal wear
•    Casuals
•    Jewellery
•    Accessories
•    Bags
•    Shoes

The launch event saw multiple brands having their stores opened. Two examples have been given below.

Shri Sushil Mohta, Managing Director, Merlin Group walking past the outlet of The Body Shop

                                                 

Shri Sushil Mohta, Managing Director, Merlin Group and others in front of The Body Shop and the World of Titan

The Acropolis Mall has outlets of world-famous brands like Vero Moda, Van Heusen and Allen Solly. Movie lovers are given an enhanced 3D experience through the Cinepolis – a world-famous multiplex chain hailing from Mexico and in charge of Acropolis Mall’s multiplex.

The iconic logo of Cinepolis whose slogan is: ‘La Capital del Cine’ or ‘the movie capital’

              Visit the Acropolis Mall in your city to have a really good time

An Important Question for Shopping Malls: What do People Love to Wear?

Source: http://bit.ly/1Lt69cv

People and their preferences – the latter can be completely outlandish! On a serious note, these preferences are becoming important considerations for shopping malls while designing their marketing strategies. This write-up will exemplify one of them.

The mainstay of this strategy is the presence of outlets selling world-famous apparel brands. All these stores fulfil wardrobe preferences in different ways. Let’s take a look at some examples that are categorized under three well-known types of apparel: formal wear, casual wear and party wear.

• Formal wear – Everyone feels good in sleek shirts while going to work – they not only look good but also add that important touch of sophistication and professionalism as well.

Source: http://bit.ly/1OP7Bt8

• Casual wear – It’s never a sweat-filled day out in the sun while moving around in a comfortable T-shirt and a smart cargo. Clothes segregated under the casual category do not need any specific event or occasion for wearing them.

Source: http://bit.ly/1EXeAjL

• Party wear – Comfortable yet stylish, that’s the rule of thumb while selecting clothes falling under this category. For example, designer shirts, contrasting jeans are the things to wear for jazzing up any party.

Source: http://bit.ly/1UODI3e

On a closing note, the endeavours undertaken by shopping malls have been following numerous strategies. What can be the reasons for formulating them? Nobody can form any conclusive deductions about the past; however, Dilbert’s opinion may be one of the reasons today. It has been given below.

Source: http://bit.ly/1Qc1MGs

The Tale of a Shopping Mall – Chapter 1

Shopping malls are collections of shops selling products belonging to a large number of brands! However, their stories started with the departmental store way back in 1796. Here’s a trip back in time penned down to the best of my ability.

For the sake of readability and interest, this post serves as a list citing the major departmental stores till 1926.

1796: Harding Howell and Company’s Grand Fashionable Magazine, London

Source: http://bbc.in/1OcnWuw

Mid 1900s: Crystal Palace, host to the Great Exhibition held in 1851 and eventually Europe’s biggest departmental store in 1905

Source: http://bbc.in/1NugDNa

1852: Wisconsin-born Harry Gordon Selfridge’s Marshall Fields, Chicago

Source: http://bbc.in/1LeyyY7

1921: GUM (State Departmental Store), Red Square, Moscow

Source: http://bbc.in/1OUeg5e

1926: Mendelsohn, Nuremberg, Moscow

Source: http://bbc.in/1USQjgn

In Chapter 2, the tale would be enlightened further with an insight into the infrastructure specialties of departmental stores – the precursors to the facilities of a modern, shopping mall.

6 Reasons Why Acropolis is a Shopping Paradise for Every Girl

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Shopping makes everything AWESOME!

                                                                 

‘Shopping’!

Did you hear that word?

After all, it automatically refreshes a girl’s mind when she hears it.

Source: http://bit.ly/1MobUhu

Ethnic, western or fusion…they make you dazzle all the more!

With the onset of the festive season, shopping is the first idea that hits the mind of every woman who loves to adorn herself with vibrant and trendy colours.

What if all existing fashion, apparel and accessory brands displayed their best collections under one roof?

Say hello to Acropolis, which is going to be your one stop shop for finding all these brands in an effortless manner. Put simply, your shopping list will find itself satiated in the best way possible.

Find below six features of the Acropolis Mall that are likely to transform your shopping experience into nothing but exciting.

1.    Acropolis is the place where girls will get the best of Vero Moda, AND, Jashn and even Shoppers Stop at the right prices. So, it’s time to say ‘Yes’ to style and ‘No’ to bargaining.

Source: http://dailym.ai/1Fbykjn

You know what? I am sick of bargaining!

2.    Looking for the best trends? Acropolis will make you embrace the mind-boggling variety of styles, cuts and colours.

Source: http://bit.ly/1J9cPLi

Oh my god! I just can’t decide which one to choose!

3.    From ethnic to western and even a fusion of both, our apparel brands will never disappoint you.

Source- http://bit.ly/1J9cQ1N

Why don’t you try Global Desi?

4.    It is always a delightful place for jewellery junkies. From chic earrings to stylish neckpieces, you will get anything from everything.

Source- http://bit.ly/1KbNwKm

This is exactly what I was looking for!

  
5.    Chic bags are always desirable! At Acropolis, you’ll find an irresistible collection of bags, courtesy Shoppers Stop, Baggit, Wildcraft and many other brands.

Source: http://bit.ly/1MoqBB9

Life without a snazzy bag is meaningless!

6.    Last but not the least, a pair of shoes! It is an essential part of your entire getup. Acropolis shelters phenomenal brands like Bata and Woodland to excite you with numerous choices.

Source: http://bit.ly/1LdGl8L

If I ever look down, it would only be to admire my shoes!