The Acropolis Mall: Where Enchantment Meets Style

Is this not a usual scene every other day in one shopping mall or another?

The large number of people visiting different outlets in shopping malls is a blatant example of the fact that they are vested with an abundance of irresistible shopping options.  

The likes and dislikes of customers are vivid and different; the tenant mix of shopping malls should be formulated to display complete adaptability whatever be the expectations.

On 25th September, Kolkata witnessed the launch of the Acropolis Mall – a 400-cr project of the Merlin Group.

Shri Farhad Hakim, West Bengal Minister for Urban Affairs and Development cutting the ribbon

The launch event in itself spoke of the mall’s ability to provide the best shopping and entertainment options.

The Acropolis Mall provides what people prefer – For all the ‘pundits’ out there, the complete literary worth of this statement is an everyday reality. Some of the products that can be brought from the Acropolis Mall have been given below.

•    Formal wear
•    Casuals
•    Jewellery
•    Accessories
•    Bags
•    Shoes

The launch event saw multiple brands having their stores opened. Two examples have been given below.

Shri Sushil Mohta, Managing Director, Merlin Group walking past the outlet of The Body Shop

                                                 

Shri Sushil Mohta, Managing Director, Merlin Group and others in front of The Body Shop and the World of Titan

The Acropolis Mall has outlets of world-famous brands like Vero Moda, Van Heusen and Allen Solly. Movie lovers are given an enhanced 3D experience through the Cinepolis – a world-famous multiplex chain hailing from Mexico and in charge of Acropolis Mall’s multiplex.

The iconic logo of Cinepolis whose slogan is: ‘La Capital del Cine’ or ‘the movie capital’

              Visit the Acropolis Mall in your city to have a really good time

An Important Question for Shopping Malls: What do People Love to Wear?

Source: http://bit.ly/1Lt69cv

People and their preferences – the latter can be completely outlandish! On a serious note, these preferences are becoming important considerations for shopping malls while designing their marketing strategies. This write-up will exemplify one of them.

The mainstay of this strategy is the presence of outlets selling world-famous apparel brands. All these stores fulfil wardrobe preferences in different ways. Let’s take a look at some examples that are categorized under three well-known types of apparel: formal wear, casual wear and party wear.

• Formal wear – Everyone feels good in sleek shirts while going to work – they not only look good but also add that important touch of sophistication and professionalism as well.

Source: http://bit.ly/1OP7Bt8

• Casual wear – It’s never a sweat-filled day out in the sun while moving around in a comfortable T-shirt and a smart cargo. Clothes segregated under the casual category do not need any specific event or occasion for wearing them.

Source: http://bit.ly/1EXeAjL

• Party wear – Comfortable yet stylish, that’s the rule of thumb while selecting clothes falling under this category. For example, designer shirts, contrasting jeans are the things to wear for jazzing up any party.

Source: http://bit.ly/1UODI3e

On a closing note, the endeavours undertaken by shopping malls have been following numerous strategies. What can be the reasons for formulating them? Nobody can form any conclusive deductions about the past; however, Dilbert’s opinion may be one of the reasons today. It has been given below.

Source: http://bit.ly/1Qc1MGs

The Tale of a Shopping Mall – Chapter 1

Shopping malls are collections of shops selling products belonging to a large number of brands! However, their stories started with the departmental store way back in 1796. Here’s a trip back in time penned down to the best of my ability.

For the sake of readability and interest, this post serves as a list citing the major departmental stores till 1926.

1796: Harding Howell and Company’s Grand Fashionable Magazine, London

Source: http://bbc.in/1OcnWuw

Mid 1900s: Crystal Palace, host to the Great Exhibition held in 1851 and eventually Europe’s biggest departmental store in 1905

Source: http://bbc.in/1NugDNa

1852: Wisconsin-born Harry Gordon Selfridge’s Marshall Fields, Chicago

Source: http://bbc.in/1LeyyY7

1921: GUM (State Departmental Store), Red Square, Moscow

Source: http://bbc.in/1OUeg5e

1926: Mendelsohn, Nuremberg, Moscow

Source: http://bbc.in/1USQjgn

In Chapter 2, the tale would be enlightened further with an insight into the infrastructure specialties of departmental stores – the precursors to the facilities of a modern, shopping mall.

6 Reasons Why Acropolis is a Shopping Paradise for Every Girl

Source: http://bit.ly/1irEFNU

Shopping makes everything AWESOME!

                                                                 

‘Shopping’!

Did you hear that word?

After all, it automatically refreshes a girl’s mind when she hears it.

Source: http://bit.ly/1MobUhu

Ethnic, western or fusion…they make you dazzle all the more!

With the onset of the festive season, shopping is the first idea that hits the mind of every woman who loves to adorn herself with vibrant and trendy colours.

What if all existing fashion, apparel and accessory brands displayed their best collections under one roof?

Say hello to Acropolis, which is going to be your one stop shop for finding all these brands in an effortless manner. Put simply, your shopping list will find itself satiated in the best way possible.

Find below six features of the Acropolis Mall that are likely to transform your shopping experience into nothing but exciting.

1.    Acropolis is the place where girls will get the best of Vero Moda, AND, Jashn and even Shoppers Stop at the right prices. So, it’s time to say ‘Yes’ to style and ‘No’ to bargaining.

Source: http://dailym.ai/1Fbykjn

You know what? I am sick of bargaining!

2.    Looking for the best trends? Acropolis will make you embrace the mind-boggling variety of styles, cuts and colours.

Source: http://bit.ly/1J9cPLi

Oh my god! I just can’t decide which one to choose!

3.    From ethnic to western and even a fusion of both, our apparel brands will never disappoint you.

Source- http://bit.ly/1J9cQ1N

Why don’t you try Global Desi?

4.    It is always a delightful place for jewellery junkies. From chic earrings to stylish neckpieces, you will get anything from everything.

Source- http://bit.ly/1KbNwKm

This is exactly what I was looking for!

  
5.    Chic bags are always desirable! At Acropolis, you’ll find an irresistible collection of bags, courtesy Shoppers Stop, Baggit, Wildcraft and many other brands.

Source: http://bit.ly/1MoqBB9

Life without a snazzy bag is meaningless!

6.    Last but not the least, a pair of shoes! It is an essential part of your entire getup. Acropolis shelters phenomenal brands like Bata and Woodland to excite you with numerous choices.

Source: http://bit.ly/1LdGl8L

If I ever look down, it would only be to admire my shoes!

  

The Eight Metrics for Flourishing Shopping Malls

A shopping mall is not just a mere marketplace within closed roofs! It involves the usage of an assiduous approach when it comes to analyzing the overall performance – not only in terms of money but also in terms of customer behavior.

The knowledge about the eight metrics that analyze the performance of a shopping mall is extremely important. After all, no management would like to present a situation like the one given below:

Source: http://bit.ly/1fKabV8

Here are the eight metrics that, if followed honestly, will never lead to mayhem:

1. Heat map: It is a technical term used to describe the process for identifying the hot areas (just the right number of visitors), cold areas (not the right number of visitors) and the crowded areas (too many visitors) within a shopping mall
2. Zone analytics: A comparative analysis that measures the performances of different sections of a mall
3. Conversions: A tracking method for identifying the number of people who walk:
1. From the entry gate to the store
2. From one store to another
3. From one zone to another
4. Traffic: A time-dependent analysis that quantifies the popularity of different parts and retail spaces within a shopping mall
5. Attribution: An impact-based analysis that measures the effectiveness of campaigns, display ads, danglers etc. within a shopping mall
6. Benchmarking: A comparative analysis that compares different stores in terms of their performance
7. Paths: An observation-based analysis for identifying the typical paths within a shopping mall where the maximum number of people are present at any moment of time
8. Loyalty: An identification-based analysis that tracks the number of repeated visits within a store/mall and gauges cross-shopping as well

Segmentation Types for Shopping Malls: A Brief Glance

Shopping centres have been created all over the world and follow a large number of segmentation types for achieving the right tenant mix of stores and entertainment centres. A sample segmentation type has been given below.

1. Community centres: They sell general merchandise and convenience goods
2. Power centres: They feature category dominant anchor brands along with a few, small tenants
3. Lifestyle centres: They feature the following facilities:
1. Upscale
2. Speciality
3. Entertainment
4. Regional centres: They feature an optimum mix of fashion outlets and general merchandise stores
5. Super-regional centres: They feature general merchandise stores along with fashion outlets
6. Value-retail centres: They are shopping malls that comprise manufacturer’s retail outlets exclusively
7. Entertainment centres: They feature the following facilities:
1. Leisure
2. Tourism
3. Retail

Note: This is one of the many segmentation types that are in place today.

The Different Names of a Shopping Mall

Before progressing ahead, the reader should note three things:

1. He will learn the different names of a shopping mall in 10, different countries
2. He will have a snapshot of each country through an image and a caption
3. He will learn one, interesting fact for each of the 10 countries

Here are the different names of the shopping mall in 10, different countries of the world.

1. France – The French call the shopping mall as the Centre Commercial.

                                                       The Eiffel Tower in Dusk

Fact: There is only one STOP sign in Paris.

2. Germany – Germans prefers to call a shopping mall as an Einkaufszentrum.

                                                     Ballack during an Interview

Fact: Michael Ballack is no beer lover.

 

3. Norway – Norwegians love to shop in the Kjøpesenter – that’s their word for a shopping mall.

    

                                                        Skating Skills in Norway

Fact: Norway acquainted the Japanese with the ‘Salmon Sushi’.

4. Denmark – Danish shopaholics can be found in Indkøbscenter, or a shopping mall.

                                                      LEGO – We’ve all played with it.

Fact: LEGO was invented in the country called Denmark.

5. Italy – A day spent in an Italian shopping mall is a day spent in a Centro Commerciale.

                                                    Venice, Italy – Romance and Passion

Fact: The thermometer has been invented by Italy.

6. Hungary – Hungarians call a shopping mall as a Bevásárló Központ.

                                                       The Dapper Aura of Budapest

Fact: Rubik’s Cube was the invention of the famous Hungarian engineer, Ernő Rubik.

7. Switzerland – The Swiss name for a shopping mall is Köpcentrum.

                            

                                                       The Awe-inspiring Swiss Alps

Fact: Wrestling is extremely popular in Switzerland and is known as Schwingen.

8. Spain – A shopping mall in Spanish is Centro Commerciale.

                                                A Gallant Matador Facing an Angry Bull

Fact: People in Spain drive on the right-hand side of the road.

9. Portugal – In Portuguese, a shopping mall becomes a Shopping Center – That’s how they spell it in Portugal!

                                                     The Nostalgic Fountain of Lisbon

Fact: Soccer is the favourite sport of Portugal.

 

10. Ireland – The Irish call a shopping mall as an Ionad siopadóireachta.

                                                          The Dame Street of Dublin

Fact: The Guinness beer originated from Ireland.